I was saddened to learn that Billy Mays mysteriously died this morning.

Billy Mays 1958-2009

I feel ashamed to admit that I didn’t like Billy Mays wearing the OxiClean shirt when I first saw the photo.  But to understand Billy Mays is to understand that he had a passion for every product he endorsed.  Sometimes I wish I had that kind of passion for my campaign.

He will be missed.